When we began our rebranding process, we thought deeply about who SparkMeter is as a company, and the direction we’re going in. We did company exercises to gain consensus on what was important for us to maintain, and attributes that matched our aspirations. What we landed on was the idea that SparkMeter develops products that operate in hard-to-reach places. We used this as a guiding ethos that would direct us throughout the extensive process of redefining ourselves.
The tools we build, and services we provide all work relentlessly towards our mission:
We envision a world where all people have access to clean, reliable and affordable electricity. In order to get there, we focus on our core value of opportunity: the opportunity for under-served communities to be free and empowered. Our mission is to increase access to electricity in underserved communities - it is electricity and the services derived from it that unlock and create those opportunities.
SparkMeter seeks to increase energy access and energy quality across the world. Our technology transforms utilities from enterprises with unreliable operations, negative cash flow, and credit unworthiness to enterprises that are sustainable, provide high quality of service and can take on outside investment to continue their operations and connect new users to their grids. In turn, utilities can provide reliable power to their customers, increase electricity access and invest in renewable energy and energy efficiency in their systems.
In order to accomplish these important goals, we came to the conclusion that as a company we need to emulate the following attributes through not just our branding, but our companies encompassing identity: Pioneering, Agile, Innovative, Reliable, Genuine, and Approachable. Factoring these core attributes into our rebranding strategy was essential to discovering an end result that told our story appropriately.
A key part of our mission, and our founding story, starts with a smart meter. It’s where our name came from, and it’s the piece of equipment that allows everything else we offer to work. Of all the important things a smart meter does, the biggest functionality is measurement. Utilities of all sizes, across the world, benefit from data, measurement and the actions that robust analytics inform. This idea is what inspired the iconography in our logo.
